Australia's reverse real estate platform
If you're buying, list what you want. If you're selling, search the buyers who've already said they want a home like yours.
Free for buyers - always. Free for sellers to see buyers who match your home (anonymous).
Step 01 · Buyers
Pick your suburbs. 3 to 5 bedrooms and 2 bathrooms — must-have. Pool? Definitely. Solar would be nice. Fenced yard, public transport — flag those too. Tag everything must-have, important, or nice-to-have. Five minutes to set up. Free forever.
Step 02 · Sellers
Add your home and click Find Buyers. Every matching buyer appears, ranked 0–100 against your property — feature by feature, weighted to each buyer's priorities. Seeing the list is free.
Step 03 · Both sides
Both sides see first names only — and only what each of you chooses to share. Free-form chat, or a structured offer with full audit trail. We stay out of the way.
Rankings are an automated comparison of the criteria each buyer entered — not a recommendation or an assessment by Pick a Buyer.
Pick a Buyer doesn’t replace your agent — plenty of people run both tracks at once, and you don’t have to commit to either on day one.
Add your home. Search for buyers who match it. See their scores. None of that costs anything.
A subscription gives you full platform access, including messaging the buyers you choose. It’s month to month, so you can cancel whenever you like.
The match score
Sellers see how well each buyer fits their home. Buyers see how well each home fits their wishlist.
Add your home, and every buyer who's looking in your suburb is scored 0–100 against your property — feature by feature, weighted to what each of them said matters most.
When you reach out, that buyer sees your property scored against their own wishlist. Same scoring, same breakdown, from their side.
100 means every criterion the buyer entered is met. The feature-by-feature breakdown shows you where the gaps are, so you can decide who's worth contacting.
The $20,000+ figure assumes a 2% commission on $1.11 million, the mean price of an Australian residential dwelling as at the March 2026 quarter (source: Australian Bureau of Statistics). 2–2.5% is the typical range (source: realestate.com.au), so the comparison uses the low end and many sellers pay more. Listing and marketing fees vary widely and may be rolled into commission or charged separately.
Pricing
$49 a month for sellers. No commission. Ever.
Buyers
If you're buying, Pick a Buyer is free. Forever. Not a free tier, not a free trial — buyers never pay us, full stop.
Sellers
If you're selling, add your property for free. See your matching buyers for free. Full platform access is a single subscription — and that's $49 a month, flat, for as long as you need.
Cancel anytime. Resume anytime. No percentage of your sale. No listing fee. No hidden costs. No catches.
The founders
Reliable property data used to live with agents. Now it lives with you — through services like Cotality. Consumer AI tools answer most of the questions you used to pay an agent to answer.
The information asymmetry that justified a percentage commission is gone. Pick a Buyer is built on the idea that average Australians are ready to own the property journey themselves, and shouldn't be paying a percentage of their home's price for the privilege.
Lionel Jacobs
MBA-qualified business leader who has built and run companies across multiple Australian industries. He's here because he thinks Australians are ready to run their own property journey.
Strategy, growth, partnerships.
Trent Jacobs
MBA-qualified technology architect and electrical engineer. He's spent his career making complicated processes feel simple for hospitals, councils, and banks — and thinks buying a home deserves the same.
Product architecture and AI strategy.
Kurt Jacobs
Commercial, finance, and investment background, with a long history of buying, building, renovating, and selling in Australia. He knows how good a deal feels when it's clear and fair on both sides.
Finance and deal structure.
Free to use. $49 a month for full platform access for sellers. Use alongside any agent.
Free for buyers - always. Free for sellers to see buyers who match your home (anonymous).